Dr. Rakesh Kumar

Assistant Professor
School of Management Studies
Motilal Nehru National Institute of Technology Allahabad, Prayagraj, India-211004
E-mail: rakesh[at]mnnit[dot]ac[dot]in
Telephone: 7887277555(O)

Teaching

Current Courses:

Rural Marketing (B.Tech VII Sem)

International Marketing (MBA IV Sem)

Business to Business Marketing (MBA IV Sem)

Retail Management (MBA III Sem)

Market Survey (Research Based) (MBA II Sem)

Research Methodology & Statistical Packages (MBA I Sem)

Business to Business Marketing (B.Tech. VIII Sem)

Industry Survey (Research Based) (MBA III Semester)

Past Courses:

IT Industry Management (B.Tech. III Sem CS & IT)

Managing International Business (B.Tech VII Sem)

Computer Application foir Business (MBA II Sem)

Rural Marketing (MBA III Sem)

Principles of IT Industry Management (MCA I Sem)

Education

Undergraduate:

B.Sc. (Mathematics) Deen Dayal Upaddhyay Government Post Graduate College Sitapur (Uttar Pradesh)

Postgraduate:

M.B.A. (Marketing & IT) Madan Mohan Malviya Govt Engineering College, Gorakhpur (now Madan Mohan Malviya University of Technology Gorakhpur)

Doctoral:

P.hD. Department of Business Administration, University of Lucknow, Lucknow (Uttar Pradesh)

Areas of Research

Primary: Sustainable Consumption, Circular Consumption, Green Consumption, Green Marketing, Green Business Practices, Sustainability

Secondary: Entrepreneurship and Innovation

Professional Membership

Life Member, Computer Society of India (Membership Id: I1505989)

Life Member, All India Management Association (Membership Id: LM-202411029)

Member, American Marketing Association, USA

Member, Academy of Marketing Science, USA

Member, Managing Committee (2021-2022), Computer Society of India (Prayagraj Chapter)

Member, Nomination Committee (2022-2023), Computer Society of India (Prayagraj Chapter)

Research ID's

Google Scholar ID:-WCHMTScAAAAJ&hl=en&oi=ao

Scopus Scholar ID:-57214094312

ORCID ID:-0000-0003-3787-488X

Vidawan ID:-104691

Researcher ID:-T-1059-2017