Dr. Rakesh Kumar



Dr. Rakesh Kumar

Assistant Professor
School of Management Studies
Motilal Nehru National Institute of Technology Allahabad, Prayagraj, India-211004
E-mail: rakesh[at]mnnit[dot]ac[dot]in
Telephone: 7887277555(O)


Teaching



Current Courses:
Business to Business Marketing (MBA IV Sem)
Market Survey (Research Based)
Retail Managment (MBA IIISem)
IT Industry Management (B.Tech. III Sem CS & IT)
Computer Application foir Business (MBA II Sem)
Research Methodology & Statistical Packages (MBA I Sem)
Past Courses:
International Marketing
Business to Business Marketing (B.Tech. VII Sem)
Rural Marketing (B.Tech VII Sem)
Managing International Business (B.Tech VII Sem)

Education



Undergraduate:
B.Sc. (Mathematics) Deen Dayal Upaddhyay Government Post Graduate College Sitapur (Uttar Pradesh)
Postgraduate:
M.B.A. (Marketing & IT) Madan Mohan Malviya Govt Engineering College, Gortakhpur (now Madan Mohan Malviya University of Technology Gorakhpur)
Doctoral:
P.hD. Department of Business Administration, University of Lucknow, Lucknow (Uttar Pradesh)

Areas of Research



Primary: Cosnumer Psychology, Sustainable Consumption, Green Business Practices, Green Marketing
Secondary: Entrepreneurship and Innovation

Professional Membership



Life Time Member, Computer Society of India (Membership Id: I1505989)

Research ID's



Google Scholar ID:-WCHMTScAAAAJ&hl=en&oi=ao
Scopus Scholar ID:-57214094312
ORCID ID:-0000-0003-3787-488X
Vidawan ID:-104691
Researcher ID:-T-1059-2017