Dr. Rakesh Kumar
Assistant Professor
School of Management Studies
Motilal Nehru National Institute of Technology Allahabad, Prayagraj, India-211004
E-mail: rakesh[at]mnnit[dot]ac[dot]in
Telephone: 7887277555(O)
Teaching
- Current Courses:
- MS44301: International Marketing (MBA IV Sem)
- MS44506: Business to Business Marketing (MBA IV Sem)
- MS43302: Retail Management (MBA III Sem)
- MS43505: Rural Marketing (MBA III Sem)
- MS42601: Market Survey (Research Based) (MBA II Sem)
- MS41201: Research Methodology & Statistical Packages (MBA I Sem)
- MS43601: Industry Survey (Research Based) (MBA III Semester)
- MS70207: Research Methodology and Research Ethics (Ph.D.)
- Past Courses:
- MS13101: IT Industry Management (B.Tech. III Sem CS & IT)
- MS17501: Rural Marketing (B.Tech VII Sem)
- MS41202: Computer Application for Business (MBA II Sem)
- CS31102: Principles of IT Industry Management (MCA I Sem)
- MS18506: Business to Business Marketing (B.Tech. VIII Sem)
Education
- Undergraduate:
- B.Sc. (Mathematics) Deen Dayal Upaddhyay Government Post Graduate College Sitapur (Uttar Pradesh)
- Postgraduate:
- M.B.A. (Marketing & IT) Madan Mohan Malviya Govt Engineering College, Gorakhpur (now Madan Mohan Malviya University of Technology Gorakhpur)
- Doctoral:
- P.hD. Department of Business Administration, University of Lucknow, Lucknow (Uttar Pradesh)
Areas of Research
- Primary: Sustainable Consumption, Circular Consumption, Green Consumption, Green Marketing, Green Business Practices, Sustainability
- Secondary: Entrepreneurship and Innovation
Professional Membership
- Life Member, Computer Society of India (Membership Id: I1505989)
- Life Member, All India Management Association (Membership Id: LM-202411029)
- Member, American Marketing Association, USA
- Member, Academy of Marketing Science, USA
- Member, Managing Committee (2021-2022), Computer Society of India (Prayagraj Chapter)
- Member, Nomination Committee (2022-2023), Computer Society of India (Prayagraj Chapter)
Research ID's
- Google Scholar ID:-WCHMTScAAAAJ&hl=en&oi=ao
- Scopus Scholar ID:-57214094312
- ORCID ID:-0000-0003-3787-488X
- Vidawan ID:-104691
- Researcher ID:-T-1059-2017