Dr. Rakesh Kumar



Dr. Rakesh Kumar

Assistant Professor
School of Management Studies
Motilal Nehru National Institute of Technology Allahabad, Prayagraj, India-211004
E-mail: rakesh[at]mnnit[dot]ac[dot]in
Telephone: 7887277555(O)


Teaching



Current Courses:
International Marketing (MBA IV Sem)
Business to Business Marketing (MBA IV Sem)
Retail Management (MBA III Sem)
Rural Marketing (MBA III Sem)
Market Survey (Research Based) (MBA II Sem)
Research Methodology & Statistical Packages (MBA I Sem)
Principles of IT Industry Management (MCA I Sem)
Business to Business Marketing (B.Tech. VIII Sem)
Past Courses:
IT Industry Management (B.Tech. III Sem CS & IT)
Rural Marketing (B.Tech VII Sem)
Managing International Business (B.Tech VII Sem)
Computer Application foir Business (MBA II Sem)

Education



Undergraduate:
B.Sc. (Mathematics) Deen Dayal Upaddhyay Government Post Graduate College Sitapur (Uttar Pradesh)
Postgraduate:
M.B.A. (Marketing & IT) Madan Mohan Malviya Govt Engineering College, Gorakhpur (now Madan Mohan Malviya University of Technology Gorakhpur)
Doctoral:
P.hD. Department of Business Administration, University of Lucknow, Lucknow (Uttar Pradesh)

Areas of Research



Primary: Consumer Psychology, Sustainable Consumption, Green Business Practices, Green Marketing
Secondary: Entrepreneurship and Innovation

Professional Membership



Life Member, Computer Society of India (Membership Id: I1505989)
Life Member, All India Management Association (Membership Id: LM-202411029)
Member, American Marketing Association, USA
Member, Academy of Marketing Science, USA
Member, Managing Committee (2021-2022), Computer Society of India (Prayagraj Chapter)
Member, Nomination Committee (2022-2023), Computer Society of India (Prayagraj Chapter)

Research ID's



Google Scholar ID:-WCHMTScAAAAJ&hl=en&oi=ao
Scopus Scholar ID:-57214094312
ORCID ID:-0000-0003-3787-488X
Vidawan ID:-104691
Researcher ID:-T-1059-2017