Dr. Rakesh Kumar



Dr. Rakesh Kumar

Assistant Professor
School of Management Studies
Motilal Nehru National Institute of Technology Allahabad, Prayagraj, India-211004
E-mail: rakesh[at]mnnit[dot]ac[dot]in
Telephone: 7887277555(O)

Other Academic Achievements


Chair in Conferences:

Contributed as Session Chair in Virtual International Conference on "Innovative Practices in Commerce and Management during Pandemic Era (IPCM 2021)" organized by the Department of Commerce, School of Commerce and Management, Central University of Rajasthan from November 25-26, 2021.
Contributed as Session Chair in National Conference (online) on “Emerging Trends in Business and Management” on July 25-26, 2022 conducted at the School of Business Management, Chhatrapati Shahu Ji Maharaj University Campus.
Contributes as Session Co-Chair in 3rd ICAMT-III (Online) ‘Advances in Management and Technological Innovations: Impacting Industries’ organized by School of Management Studies, Motilal Nehru National Institute of Technology Allahabad, Prayagraj, Uttar Pradesh during April 19-21, 2021.

Conferences Attended for Presenting Paper:

Sharma, D. & Kumar, R. (2023). Effect of Perceived CSR on Customer Loyalty: Exploring Mediating Role of Corporate Image and Consumer Trust with Parallel Mediation Approach in International Conference on Recent Trends in Engineering, Technology and Business Management (Sustainability, Digitization and Business Operations) ICRTETBM 2023, organized by Amity University, 23-23 February, 2023.
Changani, S. & Kumar, R. (2022).Impact of Social Media Marketing on Brand Community Engagement and Brand Loyalty: A Moderated Mediation Approach, in International Conference on Shaping the Future of Management Education for Sustainable Emerging Economies organized by Indian Institute of Technology Roorkee, November 20-22, 2022.
Changani, S. & Kumar R. (2022). Evolution of online brand communities: A bibliometric review and thematic analysis” National Conference on 2nd Pritam Singh Memorial (PRISM) Conference organized by Indian Institute of Management Nagpur, November 17-19, 2022.
Changani, S., Kumar, R., & Tripathi, S. (2022). Does Social Media Marketing Stimulate Customer Engagement in Virtual Brand Communities? Examining the Related Outcomes in 2nd Indian International Conference on Industrial Engineering and Operations Management Warangal, Telangana, India, August 16-18, 2022.
Gupta, L. & Kumar, R. (2021). Influence of Social Media Advertisements on Consumer Buying Behaviour: Empirical Evidences from India in Global Conference on Innovations in Management and Business (Virtual) jointly organized by National Institute of Technology Warangal, Chapman University of California and Howard University of Washington D.C., July 27-28, 2021.
Kumar, R. & Shukla, S. (2019). Intention to venture into a new business: Exploring the role of passion using theory of planned behaviour in 7th PAN IIM World Management Conference organized by Indian Institute of Management Rohtak during 12-14 December, 2019.
Kumar, R. (2019). Consumer Behaviour towards Green Electronic Products: Examining the Role of Environmental Concern and Ethical Obligation in 16th Annual World Congress held at Indian Institute of Technology Delhi and organised by Academy for Global Business Advancement (AGBA), July 2-4, 2019.
Shukla, S. & Kumar, R. (2019). Examining college student’s entrepreneurial intentions: Exploring the moderating role of gender and prior exposure to the family business in 10th conference on Excellence in Research and Education (SERE 2019) organised by Indian Institute of Management Indore, May 03-05, 2019.
Kumar, R. & Shukla, S. (2018). Factors affecting researcher’s intentions to use statistical software: An exploratory study in National Conference on ‘Rethinking Management Education in Digital Age’ organised by FMS, University of Delhi, 10th February, 2018.
Kumar, R. (2017). A Study of consumer’s behaviour towards green electronic products in 2nd Asia-Pacific Conference on Managing Business Sustainability, organised by Jaipuria Institute of Management, Lucknow, December15-17, 2017.
Kaushal, S.K. & Kumar, R. (2016). Understanding Tourist’s Behavior towards Environment Friendly Hotels in ICSSR sponsored National Seminar on Impact of Tourism on Income and Employment in Indian Economy in the Globalised Era: Problems and Challenges organised by PSIT College of Higher Education, Kanpur, April 9-10, 2016.
Kaushal, S.K., Kaur, G. & Kumar, R. (2016). An Empirical Study of Sexual Harassment at Workplace in Lucknow in ICSSR sponsored National Seminar on Sexual Harassment of Women at Workplace in India: Emerging Perspectives and Issues organised Dr. Rajendra Prasad Memorial Girls Degree College Lucknow, March, 12-13, 2016.
Kaushal, S.K. & Kumar, R. (2016). Understanding Consumer’s Behavior towards Environment Friendly Products using PLS-SEM in International Conference on Changing Paradigm of Management Practices for Sustainable Development organised by Babasaheb Bhimrao Ambedkar University, Lucknow, March 5-6, 2016.
Kaushal, S.K., Kaur, G. & Kumar, R. (2016). Exploring Determinants of Employee’s Job Satisfaction: A Demographic Analysis in National Conference on The Pursuit of Business Excellence: Practices in Managing Men, Money, Material, Machines & Methods organised by School of Management Sciences, Lucknow, February, 27-28, 2016.
Kaushal, S.K. & Kumar, R. (2016). Impact of Corporation’s Credibility on Consumer’s Attitude and Purchase Intension: A Study of Rural Consumers using PLS – SEM Approach in UGC Sponsored National Seminar on Marketing Brand India Globally: Opportunities and Challenges organised by Khalsa College for Women Ludhiana Punjab, February 24, 2016.
Kaushal, S.K. & Kumar, R. (2016). Exploring Factors Affecting Internet User’s Attitude towards Online Advertising in National Seminar on Digitalisation of India : Empowering Online Infrastructure organised by Bora Institute of Management Sciences, Lucknow, 13th February, 2016
Kaushal, S.K. & Kumar, R. (2016). Gap Analysis of Consumer’s Perception and Expectations in Private Sector Banks using SERQUAL Model in UGC sponsored National Conference Emerging Challenges and Opportunities in Business & Economic Environment organised by Department of Commerce and Economics, Zakir Husain Delhi College (Evening) University of Delhi, 3-4 November, 2015.
Kaushal, S.K. & Kumar, R. (2016). Pros and Cons Celebrity Advertising in India in 2nd National Conference on Challenges & Opportunities for Technological Innovation in India on the of topic held at Ambalika Institute of Management and Technology, Lucknow, 22nd Feb, 2014.

Award and Honors:

Awarded Junior research fellowship by University Grant Commission (June 2010) to pursue PhD from Univeristy of Lucknow
Awarded Best Paper Award at National Seminar on Digitalization of India: Empowering Online Infrastructure organized by Bora Institute of Management Sciences, Lucknow on 13th February, 2016.
Awarded Third Best Paper Award at National Conference on The Pursuit of Business Excellence: Practices in Managing Men, Money, Material, Machines & Methods organized by School of Management Sciences, Lucknow on February, 27-28, 2016.

Conferences/ Workshops/Symposium/ Short-term Courses Organized:

Contributed as Organizing Secretary in organizing 3rd ICAMT-III (Online) ‘Advances in Management and Technological Innovations: Impacting Industries’ organized by School of Management Studies, Motilal Nehru National Institute of Technology Allahabad, Prayagraj, Uttar Pradesh during April 19-21, 2021.
Contributed as Co-convener in organizing a Short Term Training Program on ‘Developing Massive Open Online Courses’ as, held at Motilal Nehru National Institute of Technology Allahabad from September 27 to October 01, 2019
Contributed as Convener in organizing a Short Term Training Program on ‘Publishing Research in High Value Journals’ held at School of Management Studies, Motilal Nehru National Institute of Technology Allahabad from July 30 to August 03, 2019.
Successfully coordinated and organized one day seminar on ‘Major Highlights on Union Budget 2017-18’ held at Department of Business Administration, Institute of Engineering & Technology Lucknow, on February 22, 2017.
Successfully coordinated and organized a workshop on ‘Data Analysis using SPSS & Advanced Excel’ held at Department of Business Administration, Institute of Engineering & Technology Lucknow, on April 28, 2017.
Contributed as Coordinator in organizing workshop on "Fundamentals of Digital Marketing" organized by School of Management Studies, Motilal Nehru National Institute of Technology Allahabad, Prayagraj, Uttar Pradesh during October 21-30, 2021.
Contributed as Co-coordinator in organizing AICTE sponsored Two-Week ATAL FDP on Blockchain held at School of Management Studies, Motilal Nehru National Institute of Technology Allahabad during February 6-17, 2023
Contributed as Coordinator in organising an online Interactive Workshop on Personality Development and People Skills organised by School of Management Studies, Motilal Nehru National Institute of Technology Allahabad from October 3-20, 2020.

Consultancy(Past):

Invited as an Expert Panel Member in the evaluation/assessment of nominations for the 18th Computer Society of India (CSI SIG) e-Governance Awards 2020
Invited as an Expert Panel Member in the evaluation/assessment of nominations for the 19th Computer Society of India (CSI SIG) e-Governance Awards 2021
Invited as an Expert Panel Member in the evaluation/assessment of nominations for the 20th Computer Society of India (CSI SIG) e-Governance Awards 2022

Expert Lectures:

Delivered expert lecture on ‘Introduction to R & R Studio’ at School of Management, Babu Banarasi Das University Lucknow on October 19,, 2019.
Delivered expert lecture on ‘Structural Equation Modelling’ at School of Management, Babu Banarasi Das University Lucknow during 2-3 January, 2019.
Delivered lecture in One Week Short Term Course on ‘Research Methods and Data Analysis using SPSS & AMOS (RMDASM-2020) ’held during January 27-31, 2020, organized by Madam Mohan Malviya University of Technology Gorakhpur.
Delivered Expert Lecture in Three-week Short Term Training Course on ‘Tally, Excel, SPSS and Modern Research Analytical Tools’ on the topic ‘Data Analysis using MS Excel’ organized by Department of Humanities and Management Science, Madan Mohan Malviya University of Technology, Gorakhpur during April 29 – May 14, 2021.
Delivered Expert Lecture in a Webinar on Marketing in 21st Century: Opportunities & Challenges held on June 6, 2021 organized by GGES Education Group, Unnao
Delivered expert lecture on "Correlation and Regression" in 10 Days National Workshop on Research Methodology organized by School of Management, Doon University, Dehradoon (Uttarakhand) from August 2-11, 2021.
Delivered expert lecture on "Multiple Regression and Discriminant Analysis" on August 29, 2021 organized by HumanBehavtics Pvt. Ltd.
Delivered expert lecture on "Technological Skills" in AICTE ATAL Sponsored workshop on "Improving Personal Effectiveness on Workshop" organized by Sikkim University from September 1-5, 2021.
Delivered expert lecture on "Managing Stress and Anxiety during COVID-19 Pandemic" in Two Days International Seminar on September 3, 2021 organized by National Service Scheme (NSS) Madan Mohan Malviya University of Technology, Gorakhpur.
Delivered an invited lecture on the topic "Research Design" on July 19, 2022 in Two Weeks Faculty Development Program on "Research Methodology using Google Analytics and SPSS" organised by Uttaranchal University, Uttarakhand.
Delivered an expert lecture on the topic "Focused Group Interview" in Refresher Course on Research Methodology organised by UGC Human Resource Development Centre University of Lucknow on August 17, 2022
Delivered an expert lecture on the topic "Projective Techniques" in Refresher Course on Research Methodology organised by UGC Human Resource Development Centre University of Lucknow on August 17, 2022

Other Significant Achievements:

Participated and completed two weeks course on Digital Transformation in Teaching Learning Process from April 6-22, 2020, organized by National Project Implementation Unit (NPIU) and TEQIP-III course offered by IIT Bombay.
Participated in workshop on ‘NBA Accreditation: Regulations and Procedures’ sponsored by TEQIP-III, on July 27, 2019, jointly organized by Motilal Nehru National Institute of Technology, Allahabad & Kamla Nehru Institute of Technology Sultanpur.
Participated in Springer Nature ‘Author Workshop’ on February 27, 2019, organized by Motilal Nehru National Institute of Technology, Allahabad.
Participated in ‘How to Get Published Author Workshop’ on November 5, 2020, organized by IOP Publishing Academy.
Participated in ‘How to Get Published Author Workshop’ on November 5, 2020, organized by IOP Publishing Academy.
Participated in workshop on “Case Study Methods: Learning, Teaching and Writing” organised by school of Management Studies, Motilal Nehru National Institute of Technology, Allahabad, December 17-21, 2018.
Participated in workshop on “Publishing Research in High Value Journals” organised by school of Management Studies, Motilal Nehru National Institute of technology, Allahabad, July 16-21, 2018.
Participated in workshop on “Publishing Research in High Quality International Journals” organised by school of Management Studies, Motilal Nehru National Institute of technology, Allahabad, 24-28 November, 2017.
Participated in GIAN Workshop on “Managing Information Technology Outsourcing” organised by school of Management Studies, Motilal Nehru National Institute of technology, Allahabad, 13-17 November, 2017.
Participated in workshop on “Intellectual Property Rights: Issues and Challenges” organized by IGNOU and University of Lucknow, held on 21st July 2015.
Participated in International Workshop on “Responsible Management Education” organized by Department of Business Administration in association with United Nations Global Compact Principle for Responsible Management Education (PRME) Secretariat New York, on January 13, 2014.