Dr. Rakesh Kumar
Assistant Professor
School of Management Studies
Motilal Nehru National Institute of Technology Allahabad, Prayagraj, India-211004
E-mail: rakesh[at]mnnit[dot]ac[dot]in
Telephone: 7887277555(O)
Research Publications
Books:
Vibhuti Tripathi, Pooja Dwivedi, Rakesh Kumar (2022), “Digital Marketing Insights”, ISBN: 978-93-94779-47-1, Bharti Publications, New DelhiD. K. Dwivedi, G. P. Sahu, S. J. Pawar and Rakesh kumar (2023), "Innovative Technologies for Smart Governance Selected eGovernance Initiatives–2022", ISBN: 978-81-958080-3-8, Rishikul Prakashan, Prayagraj Rakesh Kumar and Dolly Roy Chaudhary (2020), "Present Day Contemporary Issues in Commerce and Management", ISBN: 978-93-88018-21-0, First Print Publications, Praygraj
Book Chapter:
Kumar, R. & Shukla, S. (2018). Factors Affecting Researcher’s Intention to use Statistical Software: An Exploratory Study. In Gupta, G. & Dey, S. (Ed.). Transforming Management Education, Vol.-1/2018, New Delhi Publishers (ISBN: 978-93-86453-36-3)Kumar, R. & Kaushal, S. (2016). “Impact of Corporation’s Credibility on Consumer’s Attitude and Purchase Intension: A Study of Rural Consumers using PLS – SEM Approach. Proceedings of the conference on Marketing
Brand India Globally: Opportunities & Challenges ( Vol.-1) organized by Khalsa College for Women Ludhiana ISBN: 978-93-85835-29-2).
Journals:
Kumar, R. & Shukla, S. (2022). Creativity, Proactive Personality and Entrepreneurial Intentions: Examining the mediating role of Entrepreneurial Self-efficacy. Global Business Review (Sage Publications), 23(1), 101-118.
https://doi.org/10.1177/0972150919844395
Indexing: Scopus (Q2), Web of Science ESCI, ABDC (C List) and ABS; Impact Factor (2022)=2.4Shukla, S. & Kumar, R. (2020). Researcher’s Intention to use Statistical Software: Examine the Role of Statistical Anxiety, Self-efficacy and Enjoyment. International Journal of Technology and Human Interaction
(IGI Publications), 16 (3), 39-55
Indexing: Scopus, Web of Science ESCI, ABDC (C List); IF=0.9Kumar, R. & Tripathi, V. (2022). Green Advertising: Examining the role of celebrity credibility using SEM Approach. Global Business Review (Sage Publications), 23(2), 440-459.
https://doi.org/10.1177/0972150919862660
Indexing: Scopus (Q2), Web of Science ESCI, ABDC (C List) and ABS; Impact Factor (2022)=2.4Kumar, R. & Shukla, S (2021).Entrepreneurial intention for social cause: Role of moral obligation,
contextual support and barriers. International Journal of Business and Globalisation (Inderscince
Publications), 28(4), 367-387.
https://doi.org/10.1504/IJBG.2021.117352
Indexing: ScopusKumar, R., & Kaushal, S. (2019). A study of factors affecting consumer behaviour towards electronic durable goods. Indian Journal of Marketing, 49(7), 35-48.
Indexing: Scopus (Q3)/ ABDC ("C" List)Shukla, S., & Kumar, R. (2019). Role of Trust in Adoption of Online Good Service Tax Filing in India. Vikalpa, 44(3), 99-114.
Indexing: Scopus (Q3)/ABS/UGC-CARE (GROUP II)Kumar, R. (2018). Consume behaviour towards Green Electronic Products: An application of Theory of
Planned Behaviour. Indian Journal of Environmental Protection, 38(4), 302-318.
Indexing: Scopus/UGC-CARE (GROUP II)Kaushal, S. K., & Kumar, R. (2016). Influence of Attitude towards Advertisement on Purchase Intention:
Exploring the Mediating Role of Attitude towards Brand using SEM Approach. IUP Journal of Marketing
Management, 15(4), 44-59.Kaushal, S. K., & Kumar, R. (2016). Factors Affecting the Purchase Intention of Smartphone: A Study of Young Consumers in the City of Lucknow. Pacific Business Review International, 8(12), 1-16. ( Web of Science ESCI)Kumar, K., Sharma, H.P., Khan, W. & Kumar, R. (2022). Factors influencing adoption of green banking practices: Evidence from commercial banks in India. Journal of Asia Entrepreneurship and Sustainability, 18(1), 41-57.(ABDC "C" List)Shukla, S., Kumar, R. & Kaushal, S.K. (2021). Effect of gender and prior exposure to family business on entrepreneurial intentions:
Empirical evidences from India. Journal of Asia Entrepreneurship and Sustainability, 17(7), 51-72. (ABDC "C" List)Kumar, R., Kaushal, S. K., & Kumar, K. (2023). Does source credibility matter in promoting sustainable consumption? Developing an integrated model. Social Responsibility Journal, 19(7), 1320-1347.
[Scopus (Q1), ESCI/ABDC "B" List/ABS, Impact Factor (2022)=3.2]Kumar, R., & Shukla, S. (2023). A theory-based approach to model entrepreneurial intentions: exploring the role of creativity, proactive personality and passion. Higher Education, Skills and Work-Based Learning, 13 (2), 355-370. [Scopus (Q2)/ABDC "C" List/ ESCI/ABS, Impact Factor (2022)=1.6]Shukla, S. & Kumar, R. (2024). Venturing into a new business: Do self-efficacy and risk-taking propensity help?. Vikalpa: The Journal of Decision Makers, 49(1), 1-20. (Scopus (Q3)/ABS/UGC-CARE (GROUP II)Kumar, R., Singh, R., Kumar, K., Khan, S. & Corvello, V. (2023). How Does Perceived Risk and Trust Affect Mobile Banking Adoption: Empirical Evidence From India. Sustainability, 15 (5), 4053; https://doi.org/10.3390/su15054053. (Scopus (Q1)/SCIE/SSCI (Q2), Impact Factor=3.9)Kumar, R. Kumar, K., Singh, R., Sá, J.C., Carvalho, S. & Santos, G. (2023). Modeling Environmentally Conscious Purchase Behavior: Examining the Role of Ethical Obligation and Green Self-Identity. Sustainability, 15, 6426. https:// doi.org/10.3390/su15086426 (Scopus (Q1)/SCIE/SSCI (Q2), Impact Factor=3.9)Kumar, R., & Kaushal, S. K. (2017). Examining factors affecting consumers attitude and purchase intention with special reference to electronic durable goods. NMIMS Management Review, 35(3), 25-45. ( ESCI and UGC Care List)
Conference Proceedings:
Gupta, Lokesh and Kumar, Rakesh, Influence of social media advertisements on consumer’s buying behaviour: Empirical evidences from India (March 25, 2022). Available at SSRN: https://ssrn.com/abstract=4093828 or http://dx.doi.org/10.2139/ssrn.4093828Changani, S., Kumar, R., & Tripathi, S. Does Social Media Marketing Stimulate Customer Engagement in Virtual Brand Communities? Examining the Related Outcomes.Proceedings of the 2nd Indian International Conference on Industrial Engineering and Operations Management Warangal, Telangana, India, August 16-18, 2022. Available at: https://ieomsociety.org/proceedings/2022india/308.pdfChangani, S., Kumar, R. (2024). How Social Media Marketing Enhances Brand Communities Engagement: Developing an Integrated Model Using S-O-R Paradigm. In: Sharma, S.K., Dwivedi, Y.K., Metri, B., Lal, B., Elbanna, A. (eds) Transfer, Diffusion and Adoption of Next-Generation Digital Technologies. TDIT 2023. IFIP Advances in Information and Communication Technology, vol 697. Springer, Cham. https://doi.org/10.1007/978-3-031-50188-3_27