Vibhuti Tripathi

Vibhuti Tripathi

Associate Professor
School of Management Studies
Motilal Nehru National Institute of Technology Allahabad, Prayagraj, India-211004
E-mail: vibhuti[at]mnnit[dot]ac[dot]in
Telephone: 053222711558(O) 9935249342(M)


Current Courses:
Marketing Management
Consumer Behavior and Advertising
Product & Brand Management
Business Environment & International Perspective
Business Ethics and Corporate Governance
Past Courses:
Retail Management
Supply Chain & Logistics
Rural Marketing
Marketing of Services


B.A. Dr. H S Gour University Sagar,(1994) History, English Literature, Political Science
M.B.A. Devi Ahilya Vishwavidyalaya, Indore,(1997) Marketing
Ph.D Motilal Nehru National Institute of Technology Allahabad,(2007) Marketing An Institutional Approach to Evolution and Development of Mega Retail Outlets in India

Areas of Research

Consumer Behaviour
Social Marketing
Digital Marketing
Ethical Marketing
Brand Management
Retail Management

Research ID's

ORCID ID:-0000-0001-9550-580x
Scopus Scholar
Researcher ID:-vibhuti
Google Scholar
Vidawan ID:-104780