Vibhuti Tripathi



Vibhuti Tripathi

Associate Professor
School of Management Studies
Motilal Nehru National Institute of Technology Allahabad, Prayagraj, India-211004
E-mail: vibhuti[at]mnnit[dot]ac[dot]in
Telephone: 053222711558(O) 9935249342(M)


Teaching



Current Courses:
Marketing Management
Consumer Behavior and Advertising
Product & Brand Management
Business Environment & International Perspective
Business Ethics and Corporate Governance
Past Courses:
Retail Management
Supply Chain & Logistics
Rural Marketing
Marketing of Services

Education



Undergraduate:
B.A. Dr. H S Gour University Sagar,(1994) History, English Literature, Political Science
Postgraduate:
M.B.A. Devi Ahilya Vishwavidyalaya, Indore,(1997) Marketing
Doctoral:
Ph.D Motilal Nehru National Institute of Technology Allahabad,(2007) Marketing An Institutional Approach to Evolution and Development of Mega Retail Outlets in India

Areas of Research



Consumer Behaviour
Social Marketing
Digital Marketing
Advertising
Ethical Marketing
Brand Management
Retail Management

Research ID's



ORCID ID:-0000-0001-9550-580x
Scopus Scholar ID:-vibhuti@mnnit.ac.in
Researcher ID:-vibhuti
Google Scholar ID:-vibhuti@mnnit.ac.in
Vidawan ID:-104780