Vibhuti Tripathi
Associate Professor
School of Management Studies
Motilal Nehru National Institute of Technology Allahabad, Prayagraj, India-211004
E-mail: vibhuti[at]mnnit[dot]ac[dot]in
Telephone: 053222711558(O) 9935249342(M)
Teaching
- Current Courses:
- Marketing Management
- Consumer Behavior and Advertising
- Product & Brand Management
- Business Environment & International Perspective
- Business Ethics and Corporate Governance
- Marketing Management (Minor)
- Past Courses:
- Retail Management
- Supply Chain & Logistics
- Rural Marketing
- Marketing of Services
Education
- Undergraduate:
- B.A. Dr. H S Gour University Sagar,(1994) History, English Literature, Political Science
- Postgraduate:
- M.B.A. Devi Ahilya Vishwavidyalaya, Indore,(1997) Marketing
- Doctoral:
- Ph.D Motilal Nehru National Institute of Technology Allahabad,(2007) Marketing An Institutional Approach to Evolution and Development of Mega Retail Outlets in India
Areas of Research
- Consumer Behaviour
- Social Marketing
- Digital Marketing
- Advertising
- Ethical Marketing
- Brand Management
- Retail Management
Professional Membership
- All India Management Association LM-202221216
Research ID's
- ORCID ID:-0000-0001-9550-580x
- Scopus Scholar ID:-vibhuti@mnnit.ac.in
- Researcher ID:-vibhuti
- Google Scholar ID:-vibhuti@mnnit.ac.in
- Vidawan ID:-104780