Vibhuti Tripathi
Associate Professor
School of Management Studies
Motilal Nehru National Institute of Technology Allahabad, Prayagraj, India-211004
E-mail: vibhuti[at]mnnit[dot]ac[dot]in
Telephone: 053222711558(O) 9935249342(M)
Thesis Supervised
| S.No | Research Topic | Name of Student | Completion/Registration Year | Ph.D. Completed: |
|---|---|---|---|
| 1 | Impact of Quality of Work Life (QWL) on Turnover Intention of Ground Staff of Airlines in India | Vibha Yadav 2014rms04 | 2020 |
| 2 | Social Marketing Interventions by Government: A Study of Sanitation Behaviour amongst Rural Households. | Suresh Kumar 2013rms04 | 2018 |
| 3 | Technology Application in Effective Merchandise Management: A Study of Semi-Organized Consumer Durable Retail Stores in India | Priyanka Kochhar 2010rms03 | 2016 |
| 4 | Determinants of Brand Extension Success and its Relation with Brand Architecture: A Study of Personal Care Brands in India | Pooja Dwivedi 2009rms51 | 2015 |
| 5 | "Service Quality Determinants of Public Transport System: A Study of Tier I and Tier II cities in India" | Gunjan Nema | 2015 |
| 6 | Influence of Shopping Orientation and Mall Attractiveness Dimensions on Customer Experience: A Study of Metro and Tier I Cities in India | Anushree Tandon | 2015 |
| 7 | Determinants of Consumers Continuance Intention to Use Mobile Banking | Ankita Khare 2016rms05 | 2022 |
| 8 | Impact of Situational Factors on Sales Performance: Exploring the Mediating Role of Internal Marketing and Ethical Selling in Indian Insurance Industry | Shobha Mishra 2017rms03 | 2023 |
| 9 | Development of Brand Revitalization Framework via Mediating Role of Endorsement Advertising: Study of Heritage Skincare Brands in India | Tarunija Chandra 2018rms05 | 2024 | Ph.D. Ongoing |
| 1 | Exploring the Influence of Environmental Factors on eCommerce Start-ups | Akshita Dwivedi 2019rms02 | 2019 |
| 2 | Payment Choice Behaviour and Habits: Role of Influencers and Mediators | Amit Mishra 2020rms03 | 2020 |
| 3 | Impulse Purchase in Online Shopping | Aviral Satyanishth 2021rms04 | 2021 |
| 4 | Role of Sensory Marketing in Store Atmospherics | Vaishali Pandey (2022rms07) | 2022 |
| 5 | Social Media Marketing for Customer Engagement in Indian Banks | Sahadeb Sukla Das | 2021 |
| 6 | Impact of Emotional Intelligence on Lifestyle Based Segmentation | Prakhar Rajratna 2023rms05 | 2023 |
| 7 | Exploring the Impact of Message Framing on Green Advertising through the Lens of Consumers Environmental Concern | Pooja 2022rms04 | 2022 |